Crowd Competes against Crowd to Produce Quality Design

Following the recent remarkable successes of crowdsourcing, there have been attempts to apply it to design. However a design problem is often too complex and difficult to break down into simpler, distributable tasks as required by the conventional crowdsourcing model. Cheong Ha Park, KyoungHee Son, Joon Hyub Lee, and Seok-Hyung Bae (I²DEA Lab, Department of Industrial Design, KAIST) present Crowd vs. Crowd (CvC), a novel design crowdsourcing method, where several design teams made up of designers and crowd compete with each other. In each team, a designer coordinates effective communication between the crowd members and takes responsibility for the final design output, and the crowd contributes at different stages of design. CvC was shown to be effective in real design problems, including designing the logo of the Department of Chemistry at KAIST. Check how it worked from the short video below.

If you’ve watched the video, and can’t help but wonder:

  • Why didn’t the Chemistry people actively participate in the logo design competition?
  • Why were they so diligent with CvC?
  • Why were they more satisfied with the CvC results?
  • Why were CvC’s results of high quality?
  • To where can CvC be applied?

Find a CSCW 2013 paper titled “Crowd vs. crowd: large-scale cooperative design through open team competition,” and/or to meet the authors at the first presentation, Track 2: Crowding Out the Competition, Feb 27 (Wed), 9:00am.

Cheong Ha Park, KAIST
KyoungHee Son, KAIST
Joon Hyub Lee, KAIST
Seok-Hyung Bae, KAIST

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