If you can leverage a crowd to do anything, what would it be?
My collaborators and I are studying ways to harness the crowd to do more by coupling the wealth of (computer) algorithmic understanding with our on-going discoveries of how the crowd works. I tend to think of this as crowdsourcing 2.0, or crowd programming 102: now that we know a crowd exists and that we have programming access into it, what algorithms/interfaces/crowd-interfaces do we use to control the crowd for solving complex tasks?
I believe strongly that this
will is quickly becoming a hot area, because there is so much we don’t know about how to organize the crowd around more complex tasks. My position paper with Eric Horvitz, Rob Miller, and David Parkes sets out an agenda identifying three subareas of study in this space, and recent works like Turkomatic and CrowdForge are building the tools that will help us explore this space (as well as exploring it in interesting ways themselves). Instead of rehashing the arguments in our paper and these works, let me argue a slightly different point:
We should build super novel crowd-powered applications that require an understanding of how to harness the collective power of the crowd to solve larger, more complex problems.
I believe crowdsourcing 2.0 applications will help move us forward as an academic community, and provide tremendous value to end users in the meanwhile. In this vein, I am particularly excited about my recent, on-going work with Edith Law on collaborative planning, where we are exploring how to leverage a crowd to come up with a plan for solving a problem, in the context of
(a) breaking down high level search queries into actionable steps as a new approach to web search, and
(b) collaborative event planning, either with family and friends, or crowdsourced out [*].
Since Edith and I love food, we recently planned a potluck using our tool (or rather, the potluck participants did), where people specify dishes they can bring, add to a wish list, make requests, fulfill wishes and requests, and so on, to collaborative plan a menu. Here is a picture of most of the entrees (appetizers/salads/desserts were in a different room, and yes, we ate in courses):
These and other crowdsourcing 2.0 applications will draw on innovations in task decomposition (how should we break up and combine the work), crowd control of program flow (have the crowd tell us what needs work and where to search) and human program synthesis (having humans come up with the steps that make up a plan). But while we went into these applications thinking algorithmic paradigm first, we find more and more that designing for how people can best think/work/decompose play an equally important role in enabling such applications. How these pieces fit together is something we should study academically, but let’s have the applications drive us (and feed us… I had a great meal).
Haoqi Zhang is a 4th year PhD candidate at Harvard University. Many of the ideas expressed here are from collaborations and conversations with Eric Horvitz, Edith Law, Rob Miller, and David Parkes.
[*] Please be patient with us if you are looking forward to seeing the first crowdsourced wedding. If you’d like to have your wedding crowdsourced, please contact me immediately.